4 Ways To Maximise The Sale Price Of Your Home
When it comes to the sale of your home – life’s biggest asset – our objective is to maximise your sale price and provide you with a stress-free experience.
With the help of a professional real estate agent, there are many ways you can elevate your property to stand out, reach a wider audience and increase buyer competition, providing the best opportunity to maximise your sale price.
Here are the four key elements we believe you need to get right when selling your home to help achieve the maximum sale price:
1. Professional Photography & Videography and professional copy writing
A picture is worth a thousand words and in real estate, the visual appeal of a property is the foundation for not only the marketing campaign, but how you help people visualise a future inside your property at the open house. Up to 85% of people searching online say they make their decision to view a property based mainly on the images displayed in the listing – so getting the professional photography and videography right, is crucial. Our job is to make sure you get access to high quality, high value professional photographers and videographers who together with our expertise, know how to capture your property in the best possible light – things like best angles, unique features and saleable elements based on what the market is looking for, all which make it easier to attract potential buyers.
Don’t let your home send off chat GBT vibes, the agent you work with should be in touch with a reputable copywriter to give your homes description that competitive advantage.
2. Styling For Sale
Styling your home for sale is an investment worth making, as it’s estimated that staged properties can boost the sale prices by an average of 10%. Home styling, or staging helps prospective buyers visualise the lifestyle the property will offer them, connecting them emotionally to the property – an advantage in any stage of the property cycle. There are also low, or no cost things you can do to help – things such as removing clutter, rearranging furniture and adding small decorative touches can transform spaces and create visual appeal. See more on the subject of styling for sale here.
3. Targeted Digital Marketing
Marketing – and more specifically, digital marketing that includes leveraging the power of social media has fast become an essential tool for the sales process. It’s a fast and cost-effective way to reach a large audience of potential buyers and create competition. Beyond social media, there’s how your listing is presented online (property and agency websites), email marketing and how your agency and agent of choice, are using their local business listings like Google Business Practitioner to ensure they are leveraging the value of all available channels for you – and when it comes to the sale of your property, ensuring your agent is doing everything they can for you, is what matters.
4. Customised Campaigns
Customised advertising campaigns that target specific audiences. From social media to print campaign to showcase your property to the right people, in the right place at the right time, ensuring both passive, and active buyers are attracted.
Selling your property can seem daunting, but with the right agent and their expertise, and the right agency and their tools and strategies, it can be a highly successful and rewarding experience. And if it was up to me? Well, I think your home deserves Shannon Corbett Real Estate.